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Case Study

Case Study For McCann Worldwide

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Leaders

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The Secret to Employee Retention? Continuous Learning

LEADERSHIP 2.0 PROGRAMME 

In its second year, the Leadership Programme at McCann is a resounding success. Over 70 leaders have completed it so far, with 70 more set to finish this year in a hybrid format, uniting participants from across Europe for two immersive, in-person events. A bright future for McCann's leadership is on the horizon.

We Understood McCann's Needs

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The need for leaders who lead as their authentic selves
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Leaders need to understand their personal values, how these align with their team & agency values so that motivation is instinctual
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Moving away from traditional leadership styles to a culture where people will deliver exceptional work and strong connections between leaders
81%
'My team felt a substantially positive shift in my leadership'

Post-programme survey results of all participants

 

What Did It Entail? 

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4 COHORTS
70 participants across 4 cohorts attended the programme across the last 2 years
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6 MODULES
Each cohort attended 6 modules, each packed with theory, tools, examples & tasks.
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4 MONTHS
Each cohort completed the programme across 4 months, allowing plenty of time to learn!

Leadership 2.0 is truly blended learning journey. It blends together on-demand digital content such as videos, workbook and guides with virtual and in-person workshops. This makes the programme time efficient and flexible whilst aiming to maximise networking opportunities across the leadership groups which can be as powerful as the learning! Oh and not forgetting one of the most powerful tools for personal development…coaching! All participants have access to 1:1 coaching with their facilitator which gives them time and a safe space to reflect on their learning and development and to really know how to push themselves to the next level of performance.

 

What Were The Results?

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'My team felt a substantially positive shift in my leadership' - 81%
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'I feel better connected to individuals within my network' - 95%
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'I would highly recommend the programme to colleagues' - 99%

To find out more about McCann Worldgroup, click the name below:MW_Logo_Outlined_Wordmark_Alternate

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