Medical Communication

Professional Medical Communication

Many customer facing roles in the healthcare industry require exemplary interpersonal skills so that they can communicate with a purpose even if they are not sales-people. The PMC model redefines the way any person thinks about dialogue with healthcare professionals.

It sets out four outcomes for a conversation and gives you the “how to” so that everyone can effectively and elegantly achieve more productive meetings, with more healthcare professionals, more of the time.

Outcomes

By the end of the programme, participants will be able to deliver the four outcomes they need to achieve in every scientific conversation

1.Connect by establishing rapport and credibility with a range of opinion leaders

2.Understand their customers using precision questions and deeper listening

3.Position data and clinical evidence in a way that is most helpful

4.Agree the What, Who and When of a meeting follow up

As well as addressing the planning and reviewing of meetings and handling even the trickiest of customer questions

Have a read of our whitepaper on how to mobilise your medical advocates for inspiration. Or if you're on the go and need to be hands free, have a listen of our podcast How to Be Influential, Without Authority

Raw clinical data is rarely compelling in its own right. And yet if research is to inform optimum clinical management the facts have to be made to tell a story. Something that healthcare professionals or industry colleagues can relate to whether face-to-face or virtually.

This programme gives scientists, medical affairs, marketeers or salespeople the skills to deliver data in a way that really helps others to absorb, understand and remember the story you are telling.

Outcomes

By the end of this programme, participants will be able to:

• • Use storytelling to deliver interactive and engaging presentations
  • Use metaphors, language and chunking to link dry facts to a compelling vision
  • Apply a 5-step planning process to storytelling scenarios
  • Practice using real day-to-day business content

Confidently apply these skills face-to-face or virtually. In the meantime, have a read of our whitepaper on Building The Future Of Field Medical.

Across the world, and all therapy areas, specialist researchers and clinicians gather at congresses to share findings and optimise disease management. The pharmaceutical industry sponsors much of this research and is key to facilitating its dissemination.

But this huge investment of time and budget needs careful management as well as the skills to communicate and build relationships. This programme gives researchers, medical affairs, marketeers or salespeople the skills and insights to plan and deliver value to their congress customers.

Outcomes

By the end of this programme, participants will be able to:

• • Apply a 5-step process to congress planning
  • Use storytelling to deliver engaging poster presentations
  • Create instant credibility and rapport with key customers
  • Maximise use of the physical space available
  • Practice using real day-to-day clinical data
  • Confidently apply these skills face-to-face or virtually

If you're interested in our background in the medical world, have a read of the story of one of our directors in this post.

Ad boards enable specialist physicians and industry to come together and share their clinical research and real-world experiences of disease management. But these valuable meetings need careful facilitation if they are to be mutually beneficial as well as being informative without being promotional.

This programme gives medical, health-economists and marketing managers the skills and insights to plan and deliver valuable ad boards. It develops the specialist facilitation skills required to manage the flow of information as well as any politics or egos.

Outcomes

By the end of this programme, participants will be able to:

• • Apply a quick and effective process to planning Ad Boards
  • Create cohesion amongst the clinical and industry advisors
  • Communicate clinical data effectively
  • Facilitate questioning to elicit real-world experiences
  • Gain consensus & commitment to the meeting outcomes
  • Practice using real day-to-day outcomes

Confidently apply these skills face-to-face or virtually.

In the meantime, for inspiration on forming highly effective and productive teams, have a read of our blog: The 4 Key Stages To Building A High-Performing Team. Or if you're on the go and need to be hands free, have a listen of our podcast on Why Giving Feedback Feels So Difficult.

There are several senior roles within industry, such as Field Medical, who need to take a leadership role in disease management amongst their commercial peers.

However, with no line-management authority or responsibility for their colleagues they must lead by consent. This programme gives Medical Affairs, and similar roles, the insights and skills to influence and organise their colleagues using personal rather than positional power.

Outcomes

By the end of this programme, participants will be able to:

• Recognise their key role in leading a multi disciplinary team
• Create and implement a cross functional business plan
• Demonstrate credibility when building team relationships
• Influence using the power of personality
• Facilitate productive team meetings
• Gain consensus and commitment to actions
• Provide feedback and coaching to enhance peer performance

If you are interested in reading some of our blog posts around this topic, have a look at What Leadership And Management Skills Can We Learn From Ted Lasso. If you are hands free at the moment, then have a listen of our podcast on Why Courage Over Comfort Is a Trait Of Outstanding Leaders.

Presenting to groups can be stressful because reputations and credibility are at stake, audiences can be challenging, and preparation time may be limited.

Whether promoting good clinical practice or presenting data the ability to deliver confident and convincing presentations is paramount. As does handling nerves. These skills can be learned, our approach is guaranteed and the results can be truly transformational.

Outcomes

By the end of this programme, participants will be able to:

• • Know how to build rapport with different audiences
  • Be able to handle nerves and convey confidence
  • Learn ways to build personal impact and influence with an audience
  • Know how best to use slides and visual media
  • Learn a proven 5 step planning process for any presentation
  • Be able to handle questions assertively
  • Practice using real day-to-day clinical content

Confidently apply these skills face-to-face or virtually. In the meantime, have a read of our recent blog Why Your Feedback is So Incredibly Powerful.

Raw clinical data is rarely compelling in its own right. And yet if research is to inform optimum clinical management the facts have to be made to tell a story. Something that healthcare professionals or industry colleagues can relate to whether face-to-face or virtually.

This programme gives specialist physicians, pharmacists and nurses the skills to deliver data to their colleagues in a way that really helps them absorb, understand and remember the story you are telling.

Outcomes

By the end of this programme, participants will be able to:

• Use storytelling to deliver interactive and engaging presentations
• Use metaphors, language and chunking to link dry facts to a clinical vision
• Apply a 5-step planning process to storytelling scenarios
• Practice using real day-to-day clinical content
• Confidently apply these skills face-to-face or virtually

Listen to our podcast about Boosting Your Creative Thinking for inspiration and tips on how to think outside the box!

Many people have difficult conversations, but few can compare to the healthcare professional. Whether you are discussing a diagnosis, prognosis or treatment pathway, emotions can be heightened and understanding limited.

This programme gives clinicians, pharmacists and nurses the skills to deliver information to patients or peers in a way that really helps them absorb and understand. It helps participants develop the skills to manage the emotions of others and the resilience to manage their own.

Outcomes

By the end of this programme, participants will be able to:

• • Demonstrate empathy with a patient, rather than sympathy
  • Explain their thinking in a style that best suits a patient’s needs
  • Check for understanding though verbal and non-verbal communication
  • Practice using real day-to-day clinical examples

Confidently apply these skills face-to-face or virtually. If you would like a steer on creating your training needs analysis than look no further than our recent blog post, 4 Giant Mistakes To Avoid When Creating Your Training Needs Analysis.

The necessity for virtual consultations has shown their convenience and efficiency for both clinician and patient. But for this to become permanent, healthcare professionals need to understand how best to use the medium.

Diagnosis and education must remain of the highest standard. This programme gives doctors and nurses the skills to build relationships, question for understanding and deliver information to patients effectively via video conferencing. As well as command of the technology.

Outcomes

By the end of this programme, participants will be able to:

• • Quickly put patients at ease via webcam
  • Explain the nature or agenda for the consultation
  • Ask diagnostic questions effectively
  • Explain their thinking in a style that best suits a patient’s needs
  • Check for understanding though verbal and non-verbal communication
  • Practice using day-to-day clinical examples
  • Confidently master Teams, Google Meet, Zoom, FaceTime etc.

Have a read of this recent blog for ideas on why your communication methods might not be working.