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Tom Hallett
Managing Director
'The programme has encouraged me to acknowledge my values and what drives me, which has made me a more confident and effective leader'
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We Understood McCann's Needs

The need for leaders who lead as their authentic selves
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Leaders need to understand their personal values, how these align with their team & agency values so that motivation is instinctual
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Moving away from traditional leadership styles to a culture where people will deliver exceptional work and strong connections between leaders
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81%
'My team felt a substantially positive shift in my leadership'
Post-programme survey results of all participants
What Did It Entail?
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4 COHORTS
70 participants across 4 cohorts attended the programme across the last 2 years
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6 MODULES
Each cohort attended 6 modules, each packed with theory, tools, examples & tasks.
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4 MONTHS
Each cohort completed the programme across 4 months, allowing plenty of time to learn!
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Leadership 2.0 is truly blended learning journey. It blends together on-demand digital content such as videos, workbook and guides with virtual and in-person workshops. This makes the programme time efficient and flexible whilst aiming to maximise networking opportunities across the leadership groups which can be as powerful as the learning! Oh and not forgetting one of the most powerful tools for personal development…coaching! All participants have access to 1:1 coaching with their facilitator which gives them time and a safe space to reflect on their learning and development and to really know how to push themselves to the next level of performance.
What Were The Results?

'My team felt a substantially positive shift in my leadership' - 81%

'I feel better connected to individuals within my network' - 95%

'I would highly recommend the programme to colleagues' - 99%
What Did Our Clients Say?

Participating in the programme has led to important changes in my leadership approach. Specifically, I have improved my gravitas, communication style, and gained a deeper understanding of my values and what drives me. By aligning my work with my values and strengths, I am more effective and fulfilled in my role.
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It taught me to understand myself better, particularly my communication style, which has enabled me to be more effective in connecting with and motivating my team. The programme also encouraged me to acknowledge my values and what drives me, which has made me a more confident and effective leader.
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Very well conceived and structured in relation to the specific audience and their needs. Was good getting to know other people in the network and building a trusted relationship with them.
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It has given me a framework and techniques to help motivate people and to reframe difficult conversations. With the wider business it has helped me to see that I would be much better served to focus on my own strengths rather than try and be something that I am not.
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