Mastering the art of communicating successfully with the media is the gateway to increasing a company’s credibility, reputation and raising its public image. It is a great opportunity to get messages across, to stamp on rumours, to win brownie points, and, an added bonus, to benefit from some free advertising.

Over three quarters of the population gets its main source of local, national and regional news from television and radio. The stakes are high: you need to get it right first time. There is no second chance to make a first impression.

No successful interview has ever been done on the hoof. A good deal of preparation and thought is needed before ever agreeing to enter the “lion’s den”. If you don’t want to experience a memorable mauling, you must acquire a set of skills to help you maximise your performance.

Learning Outcomes

The exact outcomes will be determined according to the needs of the delegates and the duration of the workshop. Typically, by the end of the workshop or coaching session participants will;

  • Know how to use the right language for journalists
  • Be able to convey important messages
  • Know how to control the media interview in a way that created the desired impression
  • Handle difficult situations when facing the media
  • Present to the media with greater confidence

Workshop Details

    • Duration: ½ or 1 day
    • Group Size: Suitable for 1:1 coaching or small group of 6
    • Evaluate
    • Encore
    • Follow-up coaching

Print Workshop Details

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tel: +44 (0) 1628 488 854 | email: info@excel-communications.com

To book a Media Skills session, please contact us now.

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Our Media Skills trainers include:

NAME: Daniela
NAME: DanielaLOCATION: Italy
LANGUAGE: Italian
SPECIALTY: Presenting
About Daniela
NAME: Dave
NAME: DaveLOCATION: UK
LANGUAGE: English
SPECIALTY: Presenting, Social Styles
About Dave
NAME: David
NAME: DavidLOCATION: UK
LANGUAGE: English
SPECIALTY: Management, Presenting
About David

What Our Clients Say

Just to say that last week’s media training with Terry was excellent – he really gave us some key skills which we can use practically and effectively if ever approached by the media and indeed in many other circumstances. I really enjoyed the session, Terry was very approachable and made the learning very interactive, interesting and gave us plenty of time to practice and some very useful feedback, peppered by some very interesting anecdotes which made the day much more fun.
Senior Brand Manager, UK Pharma Company
The best course I have ever been on.
Richard Banks, Biomet

Our Clients